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Most business owners set prices by asking one question: what will my customer pay? But your price has to do much more than make one person happy. It has to fund six people’s dreams. When you only think about the customer, the other five quietly pay for it. I learned this running my HVAC company, ...
Your business can look profitable on paper while money problems are hiding in plain sight.
Did you know that 73% of the numbers you need to run a successful business aren't listed on your profit and loss statement?
Okay, I made that number up. Some might call that creative accounting! But I sta...
A business owner I’ve been working with is starting a new company, and near the end of one of our conversations he said, “I underestimated how much accounting would be involved in this.” Here’s the funny part. We hadn’t talked about accounting at all. We’d talked about pricing, pay, contracts, pa...
A $100,000 tax bill. A truck that finally dies. A slow season that drains the bank account. Owners call these financial surprises, but they happen every year. Every financial surprise tells a story about your business, and the story usually isn’t bad luck. It’s a predictable cost nobody planned f...
You finally did it. Sales are up, the schedule is full, and you just hired two more people. So why does the bank account feel tighter than it did a year ago? If growth feels more like failure, you are not alone. The problem usually is not the growth itself. It is that growth quietly breaks the th...
Marcus owns an HVAC company with about 25 employees. Last year his revenue grew by 30%. The schedule was full, his technicians were busy, and the phone never stopped ringing. Instead of celebrating, he sat in his truck on a Friday afternoon staring at his bank balance, wondering how a growing com...
Most employees believe business owners pocket 36% of every sale. For most service businesses, real profit is closer to 6%. That gap quietly drains your cash every day. Here are the numbers that shock owners most, and what to do about them.
The 36% Myth Is a Training Gap
When your team thinks th...
Picture two successful business owners looking at the exact same opportunity. Same equipment, same price, same potential financial return. One of them should say yes. The other should say no. Both of them can be right, because financial return on investment alone never tells you whether a decisio...
A viewer recently asked me a great question. If you set aside $50,000 for growth plans and have $20,000 left over to spend, isn't the growth money also spending money?
The answer will change how you look at your bank balance. Every dollar in your business account belongs to one of three levels: ...
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Two business owners walk into a bank and each borrow 100,000 dollars. One plans to launch a new service that will bring in more revenue. The other admits he needs the money just to make payroll this week. On paper, both loans look identical. In reality, these two service company owners are hea...
Have you ever looked at your bank account and wondered why, after years in business and a phone that never stops ringing, it still feels like you are starting over every year? If that sounds familiar, you are not alone. After working with hundreds of home service business owners, one pattern keep...
Many financial surprises in business are not really surprises at all. If you know where to look, the warning signs are visible long before you make the decision. Having enough cash to buy something does not mean your business can actually afford it. Confusing those two ideas is how a purchase tha...