Setting the right price is one of the most important decisions you make when running a business.

Here’s why…

Your business only has three ways to generate money:

  1. Loan from a bank
  2. Investment from the owners
  3. Sales from your customers

The first two options are not sustainable long term. Eventually banks will stop loaning money and investors will stop believing in the business.


Designed for

business owners and leaders


online course


$149 $99 per person

The only way to generate a sustainable supply of money is through sales.

Sales are driven primarily by volume and price. Volume is tricky in a service business, because there are only 24 hours in a day.

Tada…price is the key to operating a successful business long-term.

When you charge the right price, your company enjoys true profitability. Which means you’ll have the money you need to hire great people, pay bills on time, and cover unexpected costs without borrowing money.

Trust me…everything in business starts with charging the right price.

Start watching now for only $99

Do you have pricing questions like…

  • Am I charging enough?
  • How often should I update my prices?
  • How do I increase prices without losing customers?
  • How do I help my employees buy-in to the prices we charge?

Great news! This class is perfect for you. For less than the cost of an hour with your CPA, you’ll learn the answer to those questions plus much more.

Here’s what to expect during the workshop

  • How the profit breakeven formula is breaking your cash flow pipeline.
  • The 3 things you need to consider before you set your prices.
  • The surprising ways to boost profitability without increasing your prices.
  • Which pricing rules you need to break.
  • A simple way to understand the difference between cost, price and value.

Who is this course for?

This class is designed for business owners and leaders of service companies. 

Meet the instructor

Hi, I’m Tina. I’m 88% entrepreneur + 12% accountant. I combine both worlds to create business training that is easy to understand, actionable, and based on real-world examples. Learn how to take control of the money side of your business, even if you’re not a numbers person.

Over my career, I’ve morphed from a CPA to a CFO to an HVAC service company owner to a Money Coach. I’ve discovered that everything in business starts with charging the right price and hiring the right people. One of my companies celebrated milestones like BBJ’s Best Places to Work and our customer service was compared to Chick-fil-a. The best part…the business operated profitably year-round without my daily involvement.

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Frequently asked questions

When does the course start?

Start the course when you’re ready. The training materials are available online. You can move at your own pace.

I’m not a numbers person. Will this training still work for me?

Absolutely. This online training is designed for business owners that want to boost their business skills without learning accounting or complicated math.

How do I access the course materials?

You’ll receive an email with a link to the training materials. Check your spam folder. You will have access for twelve months from the date you purchased the course.

Course videos are not available for download and must be viewed through the website. Some items, such as worksheets and spreadsheets, may be available to download.

What if I am unhappy with the course?

It’s sad to even think about that. But, we don’t want you to be unhappy. If you are not satisfied with your purchase, contact us within seven days of the purchase date and we will give you a full refund.

Yes! I'm ready to take control of my finances.