Tips to Build a Great Culture

Tina was interviewed by Brian Byrom, owner of BTrained. This is the first video in their "Females in the HVAC Industry" series.

She brings a unique perspective to the subject. Tina made the switch from CPA to buying, running and selling an HVAC service company.

This video is for any HVAC business owner needing encouragement to continue and be profitable while enjoying a rich company culture.

1:45        A trip down memory lane with Tina White’s journey from CPA to HVAC contractor

2:40        Infuse the educational mindset in your business model to create buy-in from employees

4:45        How sharing key financial numbers helped the team solve problems

8:30        Why it was time to switch from adding rules to the employee manual to hiring Careoholics

12:40     How not being able to repair an air conditioner worked in Tina’s favor

14:10     When to dismount the dead horse

16:10     Great culture leads to working with employees that want to get up and come to work

17:23     Hire for attitude, then teach the skills

18:40     Great culture is more than fun team activities. Real great culture has a boomerang effect. You know you have great culture when your employees give back.

20:02     Have fun even during the chaos

21:40     The business side of running a company

26:45     Boost profitability by questioning industry norms

29:40     Intentionally implement simple systems

31:16     Quick start to improving systems

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