Designed for

business owners and leaders

When

Thursday, June 25th
12PM CST

Where

online via Zoom

Sound familiar?

You're Working Hard. The Business Is Growing. So Why Does Money Still Feel So Uncertain?

You started your business to create freedom — for your family, your team, and yourself. Instead, money often feels confusing, unpredictable, and stressful. And the harder you work, the more it seems like the numbers should be easier to understand.

Here's the truth most business owners are never told:

ACCOUNTING

Tells the story of what already happened. It measures performance. It can show a profit — and still leave you scrambling to make payroll.

WHAT YOU'LL LEARN

Five Viewpoints. One Clear Picture.

Most owners have never seen their business finances laid out as a complete, connected story. This single session changes that. In about an hour, we make five passes through how money works in your business — each one building on the last — so that by the end, everything connects: the daily decisions, the financial reports, the growth plan, and the money in your pocket.

How Money Flows Through a Business
We start at the beginning: how money moves through the business and ultimately connects to your personal finances. Most owners have never seen this full picture laid out clearly — from the first customer payment all the way through to what actually lands in your pocket. This pass alone changes how many owners think about their business.

The Customer Journey and Where Cash Leaks

The second pass follows the customer journey — marketing, sales, operations, service delivery, invoicing, and collections. You'll see exactly how each step in that journey affects cash, where money leaks out along the way, and what you can do to keep more of what you earn.

How Employee Decisions Impact Money

Every discount offered, every job that has to be redone, every refund issued — these aren't just operational hiccups. They're financial events. This pass shows how the daily decisions made by everyone on your team ripple through the business financially, and why building a money-aware culture is one of the highest-leverage things you can do as an owner.

Connecting Operations to Profit and Taxable Income

Now we connect the daily operations to your financial reports. You'll learn how the money flowing through your business shows up as profit and taxable income — and how to actually read that information to see what's working, what isn't, and where to focus.

Using the Framework to Plan for Growth

The final pass is about the future. Using everything you've learned, you'll see how to identify trends, build a simple financial plan, and grow your business without running out of cash in the process. Growth shouldn't be stressful — and with the right picture in front of you, it doesn't have to be.

AFTER THIS CLASS

Imagine Making Every Financial Decision with Confidence

See the Full Picture

For the first time, you'll see how money flows through every stage of your business — all the way from a customer's first payment to what lands in your personal bank account.

Keep More of What You Earn

You'll know exactly where money leaks out along the customer journey — from marketing through collections — and what to do about it before it becomes a habit.

Understand What Your Team Is Really Costing You

Every discount, redo, and refund has a number attached to it. You'll finally see how your team's daily decisions affect the business financially — and how to build a culture where everyone understands that.

Read Your Financial Reports with Confidence

No more nodding along when your accountant talks. You'll understand how daily operations connect to profit and taxable income — and how to use your reports to spot what's working and what isn't.

Stop Being Surprised at Tax Time

Because you'll understand how money connects to taxable income, you'll know what's coming well before your accountant calls with the number.

Grow Without Running Out of Cash

You'll have a framework for identifying trends, building a growth plan, and making expansion decisions with confidence — knowing exactly how growth affects cash before you commit.

WHAT OWNERS ARE SAYING

Real Results from Real Business Owners

YOUR INSTRUCTOR

Meet Tina White

Most financial educators teach from theory. Tina teaches from experience — because she's been exactly where you are.

She's built multiple businesses, including a home services company that operated profitably year-round without requiring her daily involvement. One of her companies was recognized as a Birmingham Business Journal Best Places to Work, and customers regularly compared the service experience to Chick-fil-A. That doesn't happen by accident — it happens when an owner understands how money works well enough to build something sustainable.

Tina has also spent her career looking at business finances from every possible angle: as a CPA, a commercial lender, an investor, and a consultant. She's seen what works, what fails, and why. The lessons in this class come from both sides of that experience.

Her goal isn't to teach you accounting. It's to give you a simpler, clearer way to understand how money actually moves through a business — so you can make better decisions, grow with confidence, and stop being surprised.

COMMON QUESTIONS

Before You Decide

I already have a bookkeeper and an accountant. Do I still need this?

Yes — and many of the owners who've gotten the most out of this class had both. Your bookkeeper records what happened; your accountant files your taxes. Neither of them typically sits with you and explains how money moves through your specific business, or helps you see the financial impact of a hiring decision before you make it. That's what this class does.

Is this for beginners, or do I need financial experience?

No financial background is needed — and the class isn't dumbed down for those who do have one. We start with fundamentals and build a complete framework. Whether you've been in business for one year or twenty, the goal is the same: clarity and confidence about how money actually works in your business.

How is this different from an accounting class or financial seminar?

Most financial education for business owners is taught by people who've never run a business themselves. It focuses on financial statements, compliance, and reporting — not on the decisions owners face every day. This class starts with decisions, not reports. It's practical and business-owner-first from the first minute.

I’m not a numbers person. Will this class still work for me?

Absolutely. Business math only requires the basic skills you learned in school…add, subtract, multiply and divide. This class is designed to help you better understand the big picture of how service companies generate, spend and keep money.

Who is this class designed for?

Business owners and leaders that want to boost their business skills and strengthen their financial acumen. Typically service businesses with anywhere from 2 to 50 employees. If you're making hiring or investment decisions and want to understand their financial impact, this class is for you.

What is the refund policy?

Our courses are designed to help you grow. If you discover the course is not the right fit, no worries! Simply contact us within 24 hours of the live training and we will give you a full refund.

WANT TO TRAIN YOUR TEAM?

Register Your Entire Company

The most powerful thing about a framework is that everyone sees the same picture. When your whole team learns to think about money the same way, the conversations become clearer, decisions are more consistent and the company grows faster.

Private training is available for companies that want to train multiple employees and customize the experience. Reach out to discuss team pricing and availability.